{"id":1790,"date":"2023-08-04T03:11:07","date_gmt":"2023-08-04T01:11:07","guid":{"rendered":"http:\/\/wptestkevin.ovh\/.Dev\/?post_type=product&p=1790"},"modified":"2025-02-28T09:36:48","modified_gmt":"2025-02-28T08:36:48","slug":"choisir-ses-outils-de-communication","status":"publish","type":"product","link":"https:\/\/wptestkevin.ovh\/.Dev\/formations-programmees\/communications-et-mediations-numeriques\/facebook-instagram\/choisir-ses-outils-de-communication\/","title":{"rendered":"Choisir ses outils de communication"},"content":{"rendered":"

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Quels supports pour quelle strat\u00e9gie, quels projets et quels publics<\/h4>\n

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Les nouveaux m\u00e9dias ont amen\u00e9 un \u00e9largissement des possibles pour qui d\u00e9veloppe sa promotion. Comment choisir entre les r\u00e9seaux sociaux ? Un site internet pour quoi faire ?\u00a0\u00c0\u00a0quoi servent maintenant les newsletters ? Quel impact ont le street marketing ou les annonces web ? Les affiches, les flyers, les programmes ont-ils encore un r\u00f4le dans un plan de communication ?\u00a0Comment exploiter le pouvoir de l\u2019IA pour appuyer le travail de communication\u00a0?\u00a0Bref, comment s\u2019y retrouver pour agir strat\u00e9giquement ?<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.19.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#2271b1″ custom_margin=\u00a0\u00bb||5px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]A l’issue de cette formation, les participants seront en mesure de :<\/strong>
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– formuler des objectifs clairs, r\u00e9alistes et \u00e9valuables<\/span>
– identifier les publics et leurs usages<\/span>
– \u00e9valuer l\u2019int\u00e9r\u00eat des supports de communication en fonction de leurs projets<\/span>
– choisir les supports en fonction de leur strat\u00e9gie<\/span>
– int\u00e9grer les enjeux et les possibilit\u00e9s offertes par l\u2019IA\u00a0<\/span>
– d\u00e9velopper des arguments pour justifier leurs choix<\/span>
– articuler les actions de communication dans un plan coh\u00e9rent<\/span>
– b\u00e2tir un m\u00e9dia planning<\/span><\/p>\n

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A l\u2019issue de cette formation, l\u2019entreprise ou l\u2019artiste<\/strong> d\u00e9veloppera une communication adapt\u00e9e \u00e0 ses publics et \u00e0 ses projets et garantira la coh\u00e9rence des actions de communication m\u00eame si elles sont men\u00e9es par des personnes diff\u00e9rentes.<\/p>\n

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2 sessions<\/strong><\/span><\/p>\n

A distance en classe virtuelle – Cycle de 6 demi-journ\u00e9es – 21 heures<\/span><\/p>\n

les 19 d\u00e9cembre 2025, 9, 15, 16, 22 et 23 janvier 2026 de\u00a009H30 \u00e0 13H00<\/p>\n

les 8, 9, 15, 16, 22 et 23 janvier 2026 de\u00a009H30 \u00e0 13H00<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00a0\u00bbPROGRAMME\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb toggle_level=\u00a0\u00bbh3″ toggle_text_align=\u00a0\u00bbleft\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n

Seront notamment abord\u00e9es les th\u00e9matiques suivantes :<\/strong><\/span><\/p>\n

Formaliser les \u00e9l\u00e9ments strat\u00e9giques de son projet<\/span>
les enjeux
les objectifs de communication
les publics
les zones g\u00e9ographiques d\u2019influence
les sujets et les \u00e9l\u00e9ments de message<\/p>\n

Mesurer ses capacit\u00e9s de mise en \u0153uvre<\/span>
les moyens financiers
le facteur temps
les ressources humaines<\/p>\n

Ma\u00eetriser les grandes r\u00e8gles de conception de supports de communication<\/span>
l\u2019identit\u00e9 visuelle et la charte graphique
les notions essentielles de la communication visuelle
les techniques de base de la communication digitale<\/p>\n

Comprendre les fonctions des supports de communication, leurs atouts et leurs limites<\/span>
les r\u00e9seaux sociaux : Facebook, Twitter, Instagram
les newsletters
les sites internet
la communication \u00e9v\u00e9nementielle
le street marketing
les supports print<\/p>\n

Arbitrer entre tous les supports de communication<\/span>
les int\u00e9r\u00eats strat\u00e9giques des supports
les usages des publics
la synergie entre les supports
les moyens d\u00e9di\u00e9s : temps, budget, ressources humaines<\/p>\n

Mettre en \u0153uvre la strat\u00e9gie de communication<\/span>
la formalisation
la planification
l\u2019organisation
le suivi
l\u2019\u00e9valuation<\/p>\n

Activit\u00e9s p\u00e9dagogiques individuelles et\/ou collectives tout au long de la formation<\/span>
l\u2019efficacit\u00e9 des supports de communication culturels
la comparaison de diff\u00e9rentes campagnes de communication
l\u2019analyse de l\u2019accessibilit\u00e9 et de l\u2019impact d\u2019un contenu web
les enjeux des diff\u00e9rents outils
la production de contenu avec l\u2019IA g\u00e9n\u00e9rative<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00a0\u00bbPUBLICS ET PARCOURS\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb toggle_level=\u00a0\u00bbh3″ open=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n

Publics et pr\u00e9requis<\/span>
Cette formation s’adresse \u00e0 toutes les personnes qui souhaitent utiliser au mieux et d\u00e9velopper les outils num\u00e9riques et \/ Ou les m\u00e9dias traditionnels dans une strat\u00e9gie de communication maitris\u00e9e. Cela peut \u00eatre des personnes en charge de la communication, des relations publiques ou de la recherche des publics, de l\u2019accueil, de la promotion, qu’elles occupent des fonctions d\u00e9cisionnelles ou op\u00e9rationnelles. Sont \u00e9galement cibl\u00e9s, artistes, porteurs de projets individuels, personnes travaillant sur une cr\u00e9ation, reprise ou p\u00e9r\u00e9nisation d\u2019entreprise.<\/p>\n

Positionnement<\/span>
L\u2019inscription \u00e0 une formation est pr\u00e9c\u00e9d\u00e9e d\u2019\u00e9changes avec nos conseillers formation, pour garantir l\u2019ad\u00e9quation entre les attentes des b\u00e9n\u00e9ficiaires et les objectifs de la formation. En savoir plus…<\/a><\/p>\n

Parcours<\/span>
Toutes nos formations sont ind\u00e9pendantes et compl\u00e9mentaires. A partir de chaque module, nous sommes en mesure de concevoir un parcours de formation individualis\u00e9 et adapt\u00e9 au projet personnel ou professionnel de chaque participant.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00a0\u00bbM\u00c9THODES ET DOCUMENTATION\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb toggle_level=\u00a0\u00bbh3″ open=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n

M\u00e9thodes p\u00e9dagogiques et moyens techniques<\/span>
Les pratiques et les questionnements des participants seront au c\u0153ur m\u00eame de l\u2019intervention. Les apports th\u00e9oriques de cette formation sont organis\u00e9s sous la forme d’expos\u00e9s et de commentaires de fiches techniques et d\u2019exemples. Une large part sera donn\u00e9e aux questions et \u00e0 l\u2019\u00e9tude d\u2019exemples apport\u00e9s par les participants eux-m\u00eames. Cette formation est tr\u00e8s adaptative en temps r\u00e9els. Les pr\u00e9occupations des participants seront au centre de la formation. La grande exp\u00e9rience de formatrice de l\u2019intervenante lui permet de mutualiser les bonnes pratiques.<\/p>\n

M\u00e9thodes p\u00e9dagogiques et moyens techniques pour les sessions en classe virtuelle<\/span>
Si la session est \u00e0 distance, elle se d\u00e9roule en classe virtuelle, en visioconf\u00e9rence. C\u2019est une formation synchrone. Ce n\u2019est pas de la FOAD. Les contenus et les m\u00e9thodes p\u00e9dagogiques sont pratiquement identiques aux formations en pr\u00e9sence. Les \u00e9changes en sous-groupes sont fr\u00e9quents. Il y a peu d\u2019activit\u00e9s p\u00e9dagogiques \u00e0 effectuer seul.<\/p>\n

Les sessions sont programm\u00e9es \u00e0 date fixe comme les sessions en pr\u00e9sence. Les s\u00e9ances se d\u00e9roulent principalement \u00e0 raison d\u2019une demi-journ\u00e9e par jour, de 3,5 heures, rythm\u00e9es par deux pauses br\u00e8ves. Ce s\u00e9quencement permet une alternance favorable \u00e0 l\u2019ancrage et aux acquisitions. L\u2019accueil se fait 15 minutes avant chaque s\u00e9ance avec l\u2019ouverture de la salle virtuelle par le formateur. Pour faciliter les \u00e9changes les groupes sont limit\u00e9s en nombre. Les temps de travail et de pause favorisent la mise en place de relations informelles entre les participants et avec le formateur. Les participants et le formateur poss\u00e8dent leurs coordonn\u00e9es respectives, m\u00e9ls, t\u00e9l\u00e9phones, messageries instantan\u00e9es, pour communiquer entre eux.<\/p>\n

L\u2019AGECIF utilise la version Education de Zoom et dispose, \u00e0 ce titre, de salles de classe privatives pour les sessions \u00e0 distance. S\u2019inscrire \u00e0 une formation n\u2019occasionne aucun frais suppl\u00e9mentaire d\u2019abonnement pour le stagiaire. D\u00e8s l\u2019inscription, un tutoriel peut \u00eatre envoy\u00e9 \u00e0 la demande au futur stagiaire avec les coordonn\u00e9es d\u2019un r\u00e9f\u00e9rent AGECIF qui r\u00e9pond dans la journ\u00e9e, en cas de difficult\u00e9s de connexion. 48 heures avant le stage le lien de la salle est envoy\u00e9 aux participants par le formateur avec un mot de bienvenue.<\/p>\n

Pour participer, il est n\u00e9cessaire d\u2019avoir un ordinateur reli\u00e9 \u00e0 Internet avec micro, haut-parleur et webcam. Deux \u00e9crans peuvent \u00eatre un plus, surtout dans le cas des formations impliquant une utilisation fr\u00e9quente de logiciels complexes.<\/p>\n

Espace num\u00e9rique stagiaires-intervenants<\/span>
D\u00e8s leur inscription \u00e0 une session et plusieurs semaines apr\u00e8s la fin de la formation, les stagiaires b\u00e9n\u00e9ficient d\u2019un acc\u00e8s \u00e0 un espace num\u00e9rique, lieu d’\u00e9changes entre eux et le formateur ou la formatrice. Cet espace permet une relation p\u00e9dagogique dans la dur\u00e9e : avant, pour se pr\u00e9parer, pendant, pour travailler et apr\u00e8s la formation, pour \u00e9laborer, appliquer et enrichir les acquis. C\u2019est aussi un lieu d\u2019\u00e9changes entre l\u2019\u00e9quipe de l\u2019AGECIF et les stagiaires.<\/p>\n

Documentation
<\/span>La documentation remise aux participants est compos\u00e9e des supports d’\u00e9tudes de cas, d\u2019\u00e9tudes et de synth\u00e8ses des cours L’intervenant propose un certain nombre de ressources en ligne et des ouvrages de r\u00e9f\u00e9rence print ou web.<\/p>\n

FEST \u2013 Former et se former en situation de travail<\/span>
A l\u2019AGECIF, nous avons une forte conscience qu\u2019une personne form\u00e9e irrigue, par ses connaissances, ses m\u00e9thodes et ses savoir-faire nouvellement acquis, une \u00e9quipe, une entreprise, voire un territoire, un pays<\/span>. Nos m\u00e9thodes p\u00e9dagogiques, orient\u00e9es sur le rapport qu\u2019entretient le participant \u00e0 l\u2019apprentissage et \u00e0 la connaissance, favorisent la transmission de pairs \u00e0 pairs \u00e0 l\u2019issue de la formation, mais aussi lui permettent de d\u00e9velopper son propre \u00ab capital cognitif \u00bb, sa capacit\u00e9 \u00e0 apprendre en permanence.<\/p>\n

Validation des acquis et \u00e9valuation<\/span>
La m\u00e9thode p\u00e9dagogique est centr\u00e9e sur des allers et retours entre contenus th\u00e9oriques et questionnements en rapport avec la situation professionnelle des stagiaires. En cons\u00e9quence, la validation par le formateur des acquis de la formation, de la compr\u00e9hension des questions abord\u00e9es et de l\u2019\u00e9volution des comp\u00e9tences se fait tout au long de l\u2019action par un syst\u00e8me de questions\/r\u00e9ponses, d\u2019exercices, de questionnaires et d\u2019\u00e9changes entre les participants et lui m\u00eame. Une attestation de suivi de formation est remise \u00e0 chaque participant \u00e0 l’issue du module. Elle pr\u00e9cise les dates de r\u00e9alisation et le volume horaire suivi.<\/p>\n

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A la demande d\u2019une entreprise, d\u2019un r\u00e9seau, d\u2019une collectivit\u00e9, d\u2019un ensemble de structures, cette formation peut \u00eatre r\u00e9alis\u00e9e partout en France et adapt\u00e9e \u00e0 la r\u00e9alit\u00e9 des participants, voire d’un participant, dans ses objectifs, ses contenus, sa dur\u00e9e…<\/p>\n

Un gain de temps et d’argent. En savoir plus…<\/a><\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][et_pb_wc_upsells show_price=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font_size=\u00a0\u00bb20px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|-9px|||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_wc_upsells][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.17.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|-9px|||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb10px|10px|10px|10px|true|true\u00a0\u00bb border_width_all=\u00a0\u00bb2px\u00a0\u00bb border_color_all=\u00a0\u00bb#d8d8d8″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Responsable p\u00e9dagogique<\/strong><\/span>
Sylvie Giraud-Mallier<\/a><\/p>\n

\"\"<\/a><\/p>\n

[\/et_pb_text][et_pb_wc_add_to_cart _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb field_label_text_color=\u00a0\u00bb#000000″ background_color=\u00a0\u00bb#2271b1″ custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#2271b1″ button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_border_color=\u00a0\u00bb#d8d8d8″ text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px|-9px|||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb|30px|||false|false\u00a0\u00bb border_color_all=\u00a0\u00bb#d8d8d8″ border_color_left=\u00a0\u00bbgcid-e0987313-fef0-404f-bc9b-1dd2f1c9dec7″ global_colors_info=\u00a0\u00bb{%22gcid-e0987313-fef0-404f-bc9b-1dd2f1c9dec7%22:%91%22border_color_left%22%93}\u00a0\u00bb][\/et_pb_wc_add_to_cart][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ text_font_size=\u00a0\u00bb20px\u00a0\u00bb background_color=\u00a0\u00bb#2271b1″ custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|-9px|||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb10px|10px|10px|10px|true|true\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb border_color_all=\u00a0\u00bb#d8d8d8″ border_style_all=\u00a0\u00bbnone\u00a0\u00bb border_width_left=\u00a0\u00bb5px\u00a0\u00bb border_color_left=\u00a0\u00bbgcid-e0987313-fef0-404f-bc9b-1dd2f1c9dec7″ global_colors_info=\u00a0\u00bb{%22gcid-e0987313-fef0-404f-bc9b-1dd2f1c9dec7%22:%91%22border_color_left%22%93}\u00a0\u00bb]<\/p>\n

Programme au format PDF<\/span><\/span><\/a><\/p>\n

[\/et_pb_text][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb14px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|-9px|||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||true|true\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bb#d8d8d8″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Nos r\u00e9f\u00e9rences et les th\u00e9matiques
des formations sur mesure. <\/strong><\/span>En savoir plus…<\/a><\/p>\n

Se faire accompagner par un sp\u00e9cialiste
\u00e0 l\u2019issue d\u2019une formation<\/strong><\/span>. En savoir plus…<\/a><\/p>\n

Nous vous aidons \u00e0 choisir les formations
<\/span><\/strong>adapt\u00e9es \u00e0 vos attente.<\/span><\/strong> Nous contacter<\/a><\/p>\n

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Nous contacter par m\u00e9l<\/span><\/a><\/p>\n

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Se faire rappeler<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_5,2_5″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||-30px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb10px||10px||true|false\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bb#d8d8d8″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][lmt-post-modified-info]
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbPopup – #giraud-mallier\u00a0\u00bb module_id=\u00a0\u00bbgiraud-mallier\u00a0\u00bb module_class=\u00a0\u00bbpopup\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb da_is_popup=\u00a0\u00bbon\u00a0\u00bb da_popup_slug=\u00a0\u00bbgiraud-mallier\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb95%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|10px||10px|false|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Sylvie Giraud-Mallier<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.25.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\"a<\/strong>\u00a0<\/span><\/p>\n

Sp\u00e9cialiste de la communication d\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral, Sylvie Giraud-Mallier <\/strong><\/span>accompagne des responsables d\u2019organismes, institutions, associations et entreprises dans toutes leurs d\u00e9marches de communication, de la r\u00e9flexion strat\u00e9gique \u00e0 la mise en \u0153uvre des outils.<\/p>\n

Dipl\u00f4m\u00e9e d\u2019un Master II en sciences de l\u2019information et de la communication, Sylvie Giraud-Mallier <\/strong><\/span> d\u00e9marre son parcours professionnel au sein d\u2019une agence de communication parisienne tourn\u00e9e vers le secteur public et les entreprises culturelles. Pendant 7 ans, elle y d\u00e9couvre tout le plaisir de mettre son savoir-faire au service de projets \u00ab porteurs de sens \u00bb. Elle int\u00e8gre ensuite une agence n\u00eemoise, \u00e9galement d\u00e9di\u00e9e aux structures investies d\u2019une mission d\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral. Au d\u00e9part \u00e0 la retraite de son directeur, l\u2019agence est transform\u00e9e en SCOP pour appartenir tout enti\u00e8re \u00e0 ses salari\u00e9s ; elle sera dirig\u00e9e par Sylvie Giraud-Mallier <\/strong><\/span>pendant 7 ans.<\/p>\n

Attach\u00e9e au cadre coop\u00e9ratif des entreprises de l\u2019Economie Sociale et Solidaire, Sylvie Giraud-Mallier <\/strong><\/span>d\u00e9cide en 2013 d\u2019int\u00e9grer une Coop\u00e9rative d\u2019Activit\u00e9 et d\u2019Emploi pour y d\u00e9velopper son activit\u00e9 de consultante etformatrice en communication. En 2014, elle fonde le collectif COM\u2019les10doigts<\/em>, agence de communication coop\u00e9rative, qui permet \u00e0 ses membres, tous ind\u00e9pendants, de mutualiser leurs savoir-faire sur de beaux projets communs, tout en poursuivant leurs activit\u00e9s respectives.<\/p>\n

Au fil de ce parcours, Sylvie Giraud-Mallier <\/strong><\/span> a accompagn\u00e9 des structures aux probl\u00e9matiques de communication tr\u00e8s diverses, notamment dans les secteurs de :
\n\u2022 la culture : BNF, Op\u00e9ra national de Lyon, Sc\u00e8ne nationale d\u2019Evry, CDN de Corbeil-Essonne\u2026<\/em>
\n\u2022 l\u2019environnement : Conservatoire du Littoral Normandie, Parc naturel r\u00e9gional de Camargue, Syndicats Mixtes Camargue Gardoise, Vistre Vistrenque, SMAGE des Gardons\u2026<\/em>
\n\u2022 le tourisme : Association G\u00eetes de France Tourisme Vert Gard, Domaine du Lazaret, Office de tourisme d\u2019All\u00e8gre-les-Fumades, Comit\u00e9 d\u00e9partemental du Tourisme Gardois\u2026<\/em>
\n\u2022 le social et m\u00e9dico-social : Groupe Up et Fondation du Groupe UP, CARSAT Languedoc Roussillon, Mutualit\u00e9 Fran\u00e7aise Ile-de-France\u2026<\/em>
\n\u2022 les transports publics : r\u00e9seaux de bus Keolis, Groupe Gal\u00e9o, Transports de Mont\u00e9limar Agglom\u00e9ration\u2026<\/em><\/p>\n

Aujourd\u2019hui riche de plus de 25 ans d\u2019exp\u00e9rience, Sylvie Giraud-Mallier <\/strong><\/span> est tour \u00e0 tour consultante en solo(conseil strat\u00e9gique, conception r\u00e9daction, recherche de noms, ergonomie web\u2026), formatrice \u00e0 l\u2019AGECIF (strat\u00e9gie de communication, r\u00e9daction web, \u00e9crits professionnels, identit\u00e9 visuelle\u2026) et coordinatrice d\u2019\u00e9quipes-projets (direction de missions de communication, direction artistique, suivi de fabrication, pilotage de projets web\u2026).<\/p>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbPopup – #contact\u00a0\u00bb module_id=\u00a0\u00bbcontact\u00a0\u00bb module_class=\u00a0\u00bbpopup\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb da_is_popup=\u00a0\u00bbon\u00a0\u00bb da_popup_slug=\u00a0\u00bbcontact\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb95%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|10px||10px|false|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb width__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\n
\n

Contacter l\u2019AGECIF<\/h1>\n<\/div>\n<\/div>\n
\n
\n

L\u2019AGECIF est situ\u00e9e au 22 rue de Picardie \u00e0 Paris.
M\u00e9l\u00a0 accueil@agecif.com<\/a> ou formation@agecif.com<\/a><\/p>\n

Si vous souhaitez qu’on vous rappelle, merci de bien indiquer vos coordonn\u00e9es et \u00e9ventuellement vos disponibilit\u00e9s.<\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][et_pb_contact_form email=\u00a0\u00bbformation@agecif.com\u00a0\u00bb success_message=\u00a0\u00bbMerci, votre message a bien \u00e9t\u00e9 envoy\u00e9\u00a0\u00bb submit_button_text=\u00a0\u00bbEnvoyer\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb _unique_id=\u00a0\u00bb6a46fe86-254e-481d-b9b2-b8e1d268443e\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#2271b1″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_contact_field field_id=\u00a0\u00bbNom\u00a0\u00bb field_title=\u00a0\u00bbNom*\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb 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\n
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Se faire rappeler<\/h1>\n<\/div>\n<\/div>\n
\n
\n

L\u2019AGECIF est situ\u00e9e au 22 rue de Picardie \u00e0 Paris.
M\u00e9l\u00a0 accueil@agecif.com<\/a> ou formation@agecif.com<\/a><\/p>\n

Si vous souhaitez qu’on vous rappelle, merci de bien indiquer vos coordonn\u00e9es et \u00e9ventuellement vos disponibilit\u00e9s.<\/p>\n<\/div>\n<\/div>\n

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